Reimagining a Classic: Digital Transformation

Perry Pools & Spas

Perry Pools, a renowned name in pool services since 1969, approached us to redefine their brand identity and enhance their online presence. This case study delves into how we revitalized their brand and established a robust lead generation system, significantly impacting their market presence in Fairfield County.

Evolving Brand Identity for the Digital Age

Recognizing the need for a modernized brand identity, we embarked on a journey to create a sleek and user-friendly website for Perry Pools. Our goal was to not only refresh their brand but also to establish a powerful lead funnel to drive sales. Integrating a CRM environment, we streamlined traffic tracking and attribution, aligning with their ambitious goal to dominate Fairfield County’s pool maintenance market.



Strategic Marketing and Brand Presence

Our strategy encompassed a complete overhaul of Perry Pools’ brand identity, applied consistently across signage, collateral, and online platforms. We focused heavily on optimizing their Google presence, concentrating on lead generation campaigns. To showcase the exceptional work of their teams, we employed engaging photo and video content, bringing their services to life for potential customers.

Quantifiable Success and Ongoing Partnerships

The results of our collaboration with Perry Pools have been remarkable. Not only has the quantity of traffic increased, but the quality has also significantly improved, keeping their phone lines busy and their teams actively meeting customer demands. This success has cemented Perry Pools as one of our longest-standing clients, with everyone involved expressing great satisfaction with the outcomes.